--- title: Brand Premise, Brand Promise description: EMI Evans Machine Co Inc | Part of the Week | Brand Promise | Machine Shop | Quality Assurance | Precision Machining | More Than Parts Partnership image: https://emievans.com/hubfs/ABOUT/Blog%20Post%20Assets/Evans%20Machine%20Co%20Inc%20%7C%20Part%20of%20the%20Week%20%7C%20Hero%20Image.png --- - \*\*\*  [**EMI is Hiring**](https://emievans.com/careers) and offering a [**Signing Bonus!**](https://emievans.com/careers)  See our open roles on the [**Careers Page**](https://emievans.com/careers).  We can't wait to meet you!  \*\*\* - \*\*\*  [**EMI is Hiring**](https://emievans.com/careers) and offering a [**Signing Bonus!**](https://emievans.com/careers)  See our open roles on the [**Careers Page**](https://emievans.com/careers).  We can't wait to meet you!  \*\*\* [![EMI Evans Machine Co Inc.](https://emievans.com/hs-fs/hubfs/EMI%20LOGOS/EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png?width=218&height=84&name=EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png "EMI Evans Machine Co Inc.")](https://emievans.com/) [![EMI Evans Machine Co Inc.](https://emievans.com/hs-fs/hubfs/EMI%20LOGOS/EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png?width=218&height=84&name=EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png "EMI Evans Machine Co Inc.")](https://emievans.com/) [![EMI Evans Machine Co Inc.](https://emievans.com/hs-fs/hubfs/EMI%20LOGOS/EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png?width=218&height=84&name=EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png "EMI Evans Machine Co Inc.")](https://emievans.com/) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Capabilities & Services [View ALL Capabilities & Services](https://emievans.com/capabilities-services) ### [CNC PRECISION MACHINING](https://emievans.com/cnc-precision-machining) - [CNC Precision Milling](https://emievans.com/cnc-precision-milling) - [CNC Precision Turning](https://emievans.com/cnc-precision-turning) - [CNC Precision Grinding, Honing & Lapping](https://emievans.com/cnc-precision-grinding-honing-lapping) - [CNC Wire EDM](https://emievans.com/cnc-wire-edm) - [Sheet Metal](https://emievans.com/sheet-metal) - [Additional Machining Services](https://emievans.com/additional-machining-services) - [MARKING & FINISHING](https://emievans.com/marking-finishing) - [Marking & Engraving](https://emievans.com/marking-engraving) - [Surface Finishing](https://emievans.com/surface-finishing) - [WELDING & BRAZING](https://emievans.com/welding-brazing) ### [QUALITY ASSURANCE](https://emievans.com/quality-assurance) - [Quality Assurance Line Card](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Card%20-%20Quality%20Assurance%20Tools.pdf) - 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SEARCH - There are no suggestions because the search field is empty. - Capabilities & Services [View ALL Capabilities & Services](https://emievans.com/capabilities-services) ### [CNC PRECISION MACHINING](https://emievans.com/cnc-precision-machining) - [CNC Precision Milling](https://emievans.com/cnc-precision-milling) - [CNC Precision Turning](https://emievans.com/cnc-precision-turning) - [CNC Precision Grinding, Honing & Lapping](https://emievans.com/cnc-precision-grinding-honing-lapping) - [CNC Wire EDM](https://emievans.com/cnc-wire-edm) - [Sheet Metal](https://emievans.com/sheet-metal) - [Additional Machining Services](https://emievans.com/additional-machining-services) - [MARKING & FINISHING](https://emievans.com/marking-finishing) - [Marking & Engraving](https://emievans.com/marking-engraving) - [Surface Finishing](https://emievans.com/surface-finishing) - [WELDING & BRAZING](https://emievans.com/welding-brazing) ### [QUALITY ASSURANCE](https://emievans.com/quality-assurance) - [Quality Assurance Line Card](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Card%20-%20Quality%20Assurance%20Tools.pdf) - 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[Semiconductor Equipment & Tooling](https://emievans.com/semiconductor-equipment-tooling) - [Other Industries](https://emievans.com/other-industries) - Resources - [Certifications & Accreditations](https://emievans.com/certifications-accreditations) - [CAD / CAM File Formats Supported](https://emievans.com/cad-cam-file-formats-supported) - [Customer Bill of Rights](https://emievans.com/customer-bill-of-rights) - [EMI's Downloadable Line Cards](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Cards%20(All%203)%20-%20for%20Buyers%20Engineers%20%26%20Quality%20Folks.pdf) - About - [Our Story](https://emievans.com/our-story) - [Gallery](https://emievans.com/gallery) - [Why EMI](https://emievans.com/why-emi) - [Brand Statement](https://emievans.com/brand-statement) - [Careers](https://emievans.com/careers) - [Blog & News](https://emievans.com/blog-news) - [Testimonials](https://emievans.com/testimonials) - [Community Citizenship](https://emievans.com/community-citizenship) - [Deboner](https://emievans.com/deboner-food-processing-equipment) - [Contact](https://emievans.com/contact-emi) - Line Cards - [Line Card for Buyers](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Card%20-%20Overview%20for%20Buyers.pdf) - [Line Card for Engineers](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Card%20-%20Production%20Equipment%20List.pdf) - [Line Card for Quality Assurance](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Card%20-%20Quality%20Assurance%20Tools.pdf) - [All 3 Line Cards](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Cards%20(All%203)%20-%20for%20Buyers%20Engineers%20%26%20Quality%20Folks.pdf) - [Get a Quote](https://emievans.com/rfq-file-transfer) # Brand Premise, Brand Promise by [Adam Persson](https://emievans.com/blog-news/author/adam-persson) | Apr 6, 2026 - - - - - [Home](https://emievans.com/) \> - [Blog & News](https://emievans.com/blog-news) \>   This week we're gonna do things a little different. ## WHAT'S THIS? The goal of the Part of the Week series is to help folks understand EMI and the kinds of things we can do to help them bring their machines to life. We typically post pictures of parts we've been working on to give a sense for our production capabilities.   ## THAT'S COOL! This week, however, we're taking a step back to discuss to how we relate to our customers, so let's talk about what we're REALLY doing. Functionally, EMI transforms blocks of raw materials (metals, plastics, composites) into finished shapes that conform to the drawings and instructions our customers give us. So far, so good. But our customers require FAR MORE than that. In reality, advanced manufacturers truly succeed when they focus on those things that makes them unique. To do that with confidence, these companies need a production outsourcing partner that brings specialized expertise and equipment, that really understands their business, and truly wants them to succeed. In short, advanced manufacturers need a partner. That's what EMI is really doing. That's EMI's brand. ![EMI Branding Irons CROP](https://emievans.com/hs-fs/hubfs/EMI%20Branding%20Irons%20CROP.png?width=543&height=339&name=EMI%20Branding%20Irons%20CROP.png)Actually branding your hide is optional, not required, of course. For decades EMI has continuously invested in expanding our capabilities and upgrading our equipment with the latest CNC machines. We're known for our precision machining, consistent quality, responsiveness and transparency. Over the past several months we've invested building our brand. It started with asking questions of our customers and listening to what they value most about working with EMI. We've distilled that into a simple brand promise that reflects who we have always been, only now more clearly articulated. We're making explicit what has always been implicit. Our brand promise is so important that we have a dedicated page about it on our website. You can read about it in full [here](https://emievans.com/brand-statement). But the essence of our promise is this: "More than Parts: Partnership". If you're already working with us, we appreciate the opportunity to serve you. If you're looking for a manufacturing provider that wants to build the right kind of relationship, please let us know and we can [start the conversation](https://emievans.com/contact-emi).   ## ABOUT POW! Each week we will feature something we've been working on. We hope you'll find these posts informative. --- ## REPOST TO SHARE If you think your compadres would find this interesting then click one of the social media icons at the top (on the right, just under the post title). [![Tell Us About Your Next Project](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/242414204/interactive-270683937509.png)](https://emievans.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLyHL1MamQSc5QJomll7zNhomrixaZUE3YEjRgNdK9sw8MosiKx4JIr8CaY%2BtaksBfft1%2BhIAaIL8Gt6nISKpUqUBBlILVkCZNUfl8su2AoKVaGmtwSSkY3AuHfqsaYJqBhe6ed7Wmh%2B%2FHkT28cndRCJByCciP4%2FIpR%2FGXzFNW%2BPtfG&webInteractiveContentId=270683937509&portalId=242414204) #PrecisionMachining #MachineShop #MoreThanPartsPartnership #Quality *No. 47 of N* #### About the author Adam Persson [Follow me on LinkedIn](https://www.linkedin.com/in/adampersson/) Adam handles sales & marketing for EMI and brings a passion for creating long term win-win B2B relationships with customers. When he's not at work he can be found chasing after his three kids, two dogs and one cat, or smashing his thumb with a hammer while working on home renovations. Topics:   [Part of the Week](https://emievans.com/blog-news/tag/part-of-the-week) [\< Previous Post](https://emievans.com/blog-news/emi-announces-a-breakthrough) [Next Post \>](https://emievans.com/blog-news/pet-of-the-week) Recent posts [Open Roles at EMI](https://emievans.com/blog-news/open-roles-at-emi) [Come See EMI at the Design-2-Part Show](https://emievans.com/blog-news/come-see-emi-at-the-design-2-part-show) [Sad News Today & A Commitment For Tomorrow](https://emievans.com/blog-news/sad-news-today-a-commitment-for-tomorrow) [Putting It All On the Line (Card)](https://emievans.com/blog-news/putting-it-all-on-the-line-card) [Found! A Moment of Beauty on the Shop Floor](https://emievans.com/blog-news/found-a-moment-of-beauty-on-the-shop-floor) [![EMI Evans Machine Co Inc.](https://emievans.com/hs-fs/hubfs/EMI%20LOGOS/EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png?width=244&height=94&name=EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png "EMI Evans Machine Co Inc.")](https://emievans.com/) **Evans Machine Co., Inc.** 32 N. Manchester St. Brockton, MA 02302 [508-584-8085](tel:1-508-584-8085) ### Quick Links - [Capabilities & Services](https://emievans.com/capabilities-services) - [Industries](https://emievans.com/industries) - [Quality Assurance](https://emievans.com/quality-assurance) - [Line Cards](https://emievans.com/hubfs/CAPABILITIES%20and%20SERVICES/EQUIPMENT%20and%20FACILITIES/EMI%20Line%20Cards%20(All%203)%20-%20for%20Buyers%20Engineers%20%26%20Quality%20Folks.pdf) - [Testimonials](https://emievans.com/testimonials) - [Our Story](https://emievans.com/our-story) - [Careers](https://emievans.com/careers) ### EMI is... Based in Brockton, MA and family-owned since 1968, EMI helps **Advanced Manufacturers** with **outsourced production** so they can **WIN by being the best partner to their Customers**. Our broad range of **more than 50 of the latest CNC precision machines**, and our assembly and other value-added services, helps our customers **expand their manufacturing capabilities on demand**. **With EMI, Advanced Manufacturers can focus on their core mission**, knowing they are backed by a world-class outsourcing partner. Our promise: **[“More than Parts: Partnership.”](https://emievans.com/brand-statement)** © 2026 Evans Machine Company, Inc. All rights reserved.  |  [Certifications & Accreditations](https://emievans.com/certifications-accreditations)  |  Cage Code #6Y843 ![LOGO TRIO - EMI ITAR ISO (2032 x 422 px) CROPPED MIN](https://emievans.com/hs-fs/hubfs/LOGO%20TRIO%20-%20EMI%20ITAR%20ISO%20(2032%20x%20422%20px)%20CROPPED%20MIN.png?width=1016&height=211&name=LOGO%20TRIO%20-%20EMI%20ITAR%20ISO%20(2032%20x%20422%20px)%20CROPPED%20MIN.png) [Follow us on LinkedIn](https://www.linkedin.com/company/evans-machine-co) [Follow us on Facebook](https://www.facebook.com/people/Evans-Machine-Co-Inc/61579693362816/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adam Persson", "url" : "https://emievans.com/blog-news/author/adam-persson" }, "dateModified" : "2026-04-06T14:34:23.137Z", "datePublished" : "2026-04-06T14:30:55.000Z", "headline" : "Brand Premise, Brand Promise", "image" : [ "https://emievans.com/hubfs/ABOUT/Blog%20Post%20Assets/Evans%20Machine%20Co%20Inc%20%7C%20Part%20of%20the%20Week%20%7C%20Hero%20Image.png" ], "mainEntityOfPage" : { "@id" : "https://emievans.com/blog-news/brand-premise-brand-promise", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://emievans.com/hubfs/EMI%20LOGOS/EMI%20Logo%20PNG%20(360%20x%20144%2072%20DPI)%20Transparent%20Cropped.png" }, "name" : "Evans Machine Company" } } ```